10 More Hook Formats to Upgrade Your LinkedIn Game

Hey friend,

Two weeks, I spoke about 2 different types of LinkedIn hooks.

This week, I’d like to share the next two types.

I’ll explain why they work, and share a real-life example (for the sake of the example, I used my own profile for each example)

By now, you know that 95% of the success of your posts comes down to a great hook.

Ideally, a great hook does two things:

1. It makes the reader stop
2. It invites them to click “see more.”

My good friend Jasmin consistently drops killer hooks with his audience, drawing them into the rest of his posts:

With that example being shared, let’s dive into the next 2 hook formats and their unique examples.

(To be fair, these are some of my favorite hooks to use)

Type 1: Literal hooks

One of my favorite types of hooks (besides the statement hooks I shared here.)

Why do I love these hooks?

Well, they’re perfect to show your audience that you understand them, can relate to their situation and it allows for a conversation.

With that being said, let’s dive into the examples.

Variation 1: A question your audience asks

Example:

Why it works:

Your audience feels understood, and tunes in straight away.

Variation 2: A common belief (often false)

Example:

Why it works:

You show your audience that they aren’t the only one thinking that, but that it’s also (often) wrong thinking.

Variation 3: An objection your audience has

Example:

Why this works:

By using their own words “against them”, your audience realizes that you understand them.

Besides this, you dismantle them from using words in a sales call for example.

Variation 4: Calling out “bad” behavior

Example:

Why this works:

So many people wait for the perfect moment, but that moment doesn’t exist.

Calling out this behavior often results in people tuning in and paying attention to what you have to say.

Variation 5: Using your own frustration

Example:

Why this works:

You can ALMOST say anything using this format.

Besides, it’s a great way to show personality and share your perspective on a certain topic.

Type 2: Storytelling hooks

I’ve, to be honest here:

Sharing formats to tell a unique, personal story is pretty tough.

In general, writing a story goes something like this:

1. Somebody (a character)
2. wants something (a plot)
3. but has a problem (conflict)
4. until they find a solution (resolution)
5. that leads them to success (conclusion)

I get it, that’s not a hook necessarily.

But, bear with me here and check some of my best practices for storytelling hooks below:

Variation 1: That's it. The most [superlative] to [outcome].

Example:

Why it works:

Combine a potential opposing statement with an invitation to read the story and you’ve got gold in hands.

Variation 2: This, then that

Examples:

Why it works:

Easy to write as you’re simply describing a situation that happened.

Also, very easy for your audience to understand and engage with.

Alright, that’s it for this week.

Don’t forget to check out the first part of this LinkedIn Hook Breakdown.​

My friends, keep creating and stay being awesome.

I appreciate you’all.

Have a blessed weekend.

Much love,

Your Personal Creator Guide,

Jessie

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