5 Steps to Generate Leads with Your LinkedIn Content
Last week, we spoke about the 6 steps to create a LinkedIn Post.
Missed the issue? Read it here.
In this week’s episode, I’d like to go a bit deeper into lead generation.
A topic that most of you are interested in.
(fair warning, it’s going to be a short newsletter, as the most important aspect here is that you take action yourself).
So, let’s get started.
Here’s the 5 step process I use to create content that positions me as the expert I am.
(and, so can you).
Step 1: Describe that one person.
- What do they call themselves?
- Which problem do they have?
- What have they tried so far?
- An online coach with a 4-figure offer, who’s unable to generate leads through LinkedIn.
Step 2: Write out their biggest frustration
- What keeps them up at night, regarding the problem they face?
- Spending 2+ hours per day on LinkedIn with 0% ROI.
Step 3: Paint their ideal future
- What does the ideal future look like?
- What does life look like after working with you?
- Get to a situation where their content fills their inbox with leads.
Step 4: Write out the plan
- What are the 3-5 steps you take them through?
- Understand their ICP, the main problem they solve and how they can utilize content to drive inbound leads.
Step 5: Share the next step
- What's the one action you want them to take?
- If they wanna have my help with this, they should DM me the word “expert”.
I hope you made notes and answered the questions about your situation.
Instead of mindlessly skimming over these words.
That's not why I wrote them down…
If you want to get better at writing authority-building content, the types that generate inbound leads, you need to have a rock-solid understanding of your WHO, WHAT and HOW.
Wanna see this framework in real life?
A few example:
Allright friends, that's it for this week.
Keep creating, and being awesome.
And, we chat next week.
Your Personal Creator Guide,
Also: when you're ready, here are four ways I can help you...
- Grab the FREE Content Management System
More clarity, more focus, and better performing content. Click here.
- Unlock the LinkedIn Growth System.
Transform your LinkedIn Profile into a Lead Generator. Click here.
- Get the "From Consumer to Creator" Package.
Learn to grow an engaged audience on Twitter. Click Here.
- Hire me for LinkedIn Brand Strategy or LinkedIn Ghostwriting.
Give your brand the voice it deserves. Click here.