2 min read

5 Steps to Generate Leads with Your LinkedIn Content

Here’s the 5 step process I use to create content that positions me as the expert I am. Including 3 example posts that generated 100+ leads
5 Steps to Generate Leads with Your LinkedIn Content

Hey friends,

Last week, we spoke about the 6 steps to create a LinkedIn Post.

Missed the issue? Read it here.

In this week’s episode, I’d like to go a bit deeper into lead generation.

A topic that most of you are interested in.

(fair warning, it’s going to be a short newsletter, as the most important aspect here is that you take action yourself).

So, let’s get started.

Here’s the 5 step process I use to create content that positions me as the expert I am.

(and, so can you).

Step 1: Describe that one person.

  • What do they call themselves?
  • Which problem do they have?
  • What have they tried so far?

An example:

  • An online coach with a 4-figure offer, who’s unable to generate leads through LinkedIn.

Step 2: Write out their biggest frustration

  • What keeps them up at night, regarding the problem they face?

An example:

  • Spending 2+ hours per day on LinkedIn with 0% ROI.

Step 3: Paint their ideal future

  • What does the ideal future look like?
  • What does life look like after working with you?

An example:

  • Get to a situation where their content fills their inbox with leads.

Step 4: Write out the plan

  • What are the 3-5 steps you take them through?

An example:

  • Understand their ICP, the main problem they solve and how they can utilize content to drive inbound leads.

Step 5: Share the next step

  • What's the one action you want them to take?

An example:

  • If they wanna have my help with this, they should DM me the word “expert”.


I hope you made notes and answered the questions about your situation.

Instead of mindlessly skimming over these words.

That's not why I wrote them down…


If you want to get better at writing authority-building content, the types that generate inbound leads, you need to have a rock-solid understanding of your WHO, WHAT and HOW.


Wanna see this framework in real life?

A few example:

  1. 1 post, 10+ leads
  2. 1 post, 32 leads
  3. 1 post, 75 leads and 15 clients

Allright friends, that's it for this week.

Keep creating, and being awesome.

And, we chat next week.

Much love,

Your Personal Creator Guide,


Also: when you're ready, here are four ways I can help you...

  1. Grab the FREE Content Management System
    More clarity, more focus, and better performing content. Click here.
  2. Unlock the LinkedIn Growth System.
    Transform your LinkedIn Profile into a Lead Generator. Click here.
  3. Get the "From Consumer to Creator" Package.
    Learn to grow an engaged audience on Twitter. Click Here.
  4. Hire me for LinkedIn Brand Strategy or LinkedIn Ghostwriting.
    Give your brand the voice it deserves. Click here.