5 Steps to Generate Leads with Your LinkedIn Content

Hey friends,

Last week, we spoke about the 6 steps to create a LinkedIn Post.

Missed the issue? Read it here.

In this week’s episode, I’d like to go a bit deeper into lead generation.

A topic that most of you are interested in.

(fair warning, it’s going to be a short newsletter, as the most important aspect here is that you take action yourself).

So, let’s get started.

Here’s the 5 step process I use to create content that positions me as the expert I am.

(and, so can you).

Step 1: Describe that one person.

• What do they call themselves?
• Which problem do they have?
• What have they tried so far?

An example:

• An online coach with a 4-figure offer, who’s unable to generate leads through LinkedIn.

Step 2: Write out their biggest frustration

• What keeps them up at night, regarding the problem they face?

An example:

• Spending 2+ hours per day on LinkedIn with 0% ROI.

Step 3: Paint their ideal future

• What does the ideal future look like?
• What does life look like after working with you?

An example:

• Get to a situation where their content fills their inbox with leads.

Step 4: Write out the plan

• What are the 3-5 steps you take them through?

An example:

• Understand their ICP, the main problem they solve and how they can utilize content to drive inbound leads.

Step 5: Share the next step

• What's the one action you want them to take?

An example:

• If they wanna have my help with this, they should DM me the word “expert”.

Well...

I hope you made notes and answered the questions about your situation.

Instead of mindlessly skimming over these words.

That's not why I wrote them down…

Seriously.

If you want to get better at writing authority-building content, the types that generate inbound leads, you need to have a rock-solid understanding of your WHO, WHAT and HOW.

Now…

Wanna see this framework in real life?

A few example:

1. ​1 post, 10+ leads​
2. ​1 post, 32 leads​
3. ​1 post, 75 leads and 15 clients​

Allright friends, that's it for this week.

Keep creating, and being awesome.

And, we chat next week.

Much love,

Your Personal Creator Guide,

Jessie

Also: when you're ready, here are four ways I can help you...

1. Grab the FREE Content Management System
   ​More clarity, more focus, and better performing content. Click here.​
2. Unlock the LinkedIn Growth System.
   ​Transform your LinkedIn Profile into a Lead Generator. Click here.​
3. Get the "From Consumer to Creator" Package.​
   Learn to grow an engaged audience on Twitter. Click Here.​
4. Hire me for LinkedIn Brand Strategy or LinkedIn Ghostwriting.
   ​Give your brand the voice it deserves. Click here.