24 min read

5 Strategies to Double Your Email List

Growing an email list is something you wish you had started 5 years ago. In this guide, you're going to learn 5 strategies you can use to double your email list in less than 3 months.
5 Strategies to Double Your Email List

📖 Read time: 2 minutes and 52 seconds

In this guide, you're going to learn 5 strategies you can use to double your email list in less than 3 months.

If you’re serious about turning your content into a business, you need to grow an email list.

Growing an email list is something you wish you had started 5 years ago.

(If you haven't started an email list yet, I recommend to read this guide first.)

After learning about these strategies, growing your email list becomes easier, more fun, and more profitable.

Instead of trying things that won't work, or stopping before you experience results, you're able to push through.

Where other creators stop and quit, you become successful.

Isn't that what every creator wants?

Unfortunately, so many creators fall short in reaching their goals.

Growing an email list can be hard.

You've tried a couple of things, but nothing really worked:

  • Low open-rates
  • Not many signups
  • Lots of unsubscribes
  • You lack the consistency
  • No feedback or engagement

How do you stand out in this highly competitive landscape?

Here's are the 5 steps to double your email list in less than 3 months:

Step 1: Provide value upfront.

I hate to be the bearer of bad news, but nobody wants to subscribe to your email list just to “stay updated.”

The only thing it implies is spam.

You want to offer them something of value in return for their email address.

This something is a lead generator. (often referred to as a "freebie").

Even though, it's not 100% free, because your audience pays with their information (e.g. their email).

You want to make sure to offer valuable information and services to your potential customers, in exchange for their email.

To resist the noise of your competition and stand out from the crowd, your lead generator must do two things:

  1. Provide a huge amount of value for your potential customer
  2. Establish you as an expert in your field

Here are 4 of the most effective types:

Pro-tip: the faster you can deliver value with your lead generator, the higher the perceived value of the receiver :)

Step 2: Share it in a 1:1 conversation.

When I connect with new people on LinkedIn the conversation goes about goals and challenges.

Trust me:

Most creators struggle with the same challenges.

Instead of repeating myself 100x a day, it makes more sense to direct them to relevant resources, right?

So, what do I do?

I guide interested people to my newsletter or crash course (one of my freebies).

Pro-tip: use your common sense and don't spam people with the link straight away. This can cost you your reputation.

Step 3: Attach it to your content.

Social platforms don't like it you send traffic away from their platforms.

That's why the algorithm "punishes" you when you include external links (links to other websites) in your content.

To bypass this mechanism, you want to utilize the comment section to plug in your email list or lead generator.

This works the same on LinkedIn or Twitter.

Place a comment under your own post, introduce the link and add the link to it.

Pro-tip #1: You can use tools to automate these follow-up comments. I use Tweet Hunter for Twitter, Taplio for LinkedIn.

Pro-tip #2: Create a visual with Figma or Canva to have your comment stand out even more.

​Step 4: Showcase your newsletter.

One of the newest features of LinkedIn is that helps you grow your reach and influence on LinkedIn.

You can turn on creator mode to get access to additional tools and features.

This helps to create content and grow your audience based on LinkedIn.

You have the option to add a link to your profile which can lead directly to a website or your chosen destination.

Setting this up strategically, allows you to create a product section on your LinkedIn profile.

Here’s how it looks in action:

Step 5: Make relevant noise

Last the best tip for last:

Make noise on your socials the day before and after you send your email.

This strategy has two parts:

  1. The day before publishing your newsletter, post about it by telling people what they can find inside.
  2. The day after, send out another post as a recap

You don't want to have your posts look like simple newsletter promo tweets.

You want to make sure they're great standalone posts with a CTA at the end.

The goal is to make your audience curious about what's said.

Just remember this:

You don't want to depend on one platform.

The risk is too big.

That's why you want to diversify and grow an email list.

Start now.

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