5 Ways to End Your LinkedIn Post in Style

Read time: 2 minutes and 16 seconds

Hey friend,

In this article, I’ll break down the different and most common ways to close your posts on LinkedIn.

Using the so-called call-to-actions (CTAs).

Knowing which ask to make at which time is a superpower.

There’s a subtle art in using the right CTAs for your LinkedIn post.

It can move your audience from lurking in the shadows to taking action.

Unfortunately, it’s a grey area, and many people don’t really understand it.

The biggest mistake? Over usage.

Not only that, but you can’t stroll the feed of LinkedIn and not see any of these mistakes.

• They don’t do it.
• They do it all the time (it loses its power)
• They make 5 asks at the same time
• They make really hard questions

But, as always, there’s light at the end of the tunnel:

You’re part of The Creator Academy, so you’re getting the juice.

In this email, I share 5 examples of CTAs you can use to increase the right engagement on your posts.

As a bonus,, you can find the best examples from one of my favorite LinkedIn Creators at the end of this email.

Allright, let’s dive in.

Tactic 1: Comment

You want to use this tactic to drive the right engagement on your post.

In today’s digital age, a like is cheap, meaning that people like content all the time barely remembering what they liked. Commenting on someone’s posts takes more effort and thus filters out the people with high/low intentions.

An example sentence you can use is:

“Comment below if you want more details” or ask a simple question:

Tactic 2: DM

Again, likes are cheap, it takes much more effort to send a DM than to simply like a post.

This tactic is perfect to filter out unserious people from serious people and have them reach out to you by DM.

Tactic 3: Direct

Sometimes a direct approach is the best way.

Whether it’s a link to an article you’ve written, a product page, or a feedback form. Closing your post might be a powerful way to have your audience take a specific action.

Note: it’s still not 100% clear whether adding an external link harms your reach. I’ve seen fluctuating (good/bad) results with it. For me, it helps to remove the preview that’s added once you put the link in a post, and only have the link in the post. I'd suggest that you experiment as well :)​
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Tactic 4: No CTA

An unobvious one, right?

Sometimes it’s best to “leave your audience hanging”.

It’s an art of not making a pitch, but leaving people to want more.

The trick here is to have your audience think at the end of the post.“But, HOW do I take action on this?”

When their pain is big enough, they’ll reach out, trust me.

Tactic 5: PS

There’s something magical about the PS. For some reason, people tend to read the PS post of a post often. Even when they skipped most of the post. Knowing this gives us an edge.

So, if there’s something interesting or valuable you want your audience to read for sure, place that in the last part of your post.

General note:

Don’t overuse CTAs. Remember the start of this email?

Use CTAs every 4-5x days in your social post or you’ll see your engagement decrease.

🎁 Bonus:

As promised, here are A LOT of examples by one of my favorite LinkedIn Creators, Stevan Koncar.

Allright, that's a wrap.

I hope this was helpful.

As always, don't hesitate to reach out with any questions.

Have a blessed weekend, friends.

Much love,

Your Personal Creator Guide,

Jessie

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