6 Reasons Why Experts Fail with Their Content Strategy
Hope all is well.
Today, I’d like to talk about the big elephant in the room:
Your LinkedIn Content Strategy.
Misunderstood and overcomplicated at the same time.
Yet, the right content strategy can mean the difference between just impressions or generating high-quality leads coming in your Inbox.
Before I break down how to create a content strategy to fill their pipeline and get leads reaching out every day, all through LinkedIn, I want to break down why so many 5- and 6-figure experts fail.
Let's get started.
Reason 1: Lack of clear goals
Without defining specific objectives, such as increasing brand awareness or generating leads, as an expert you may struggle to create content that aligns with your goals and resonates with your target audience.
Reason 2: Inconsistent posting schedule
Posting sporadically or irregularly can result in overlooked or forgotten content. Consistency is crucial in building a loyal following and engaging with the audience effectively.
Reason 3: Poorly defined target audience
Failing to understand the needs, pain points, and preferences of your ideal clients can result in irrelevant or unappealing content. A well-defined target audience is essential for creating content that resonates and generates leads.
Reason 4: Prioritizing the wrong content
Content that lacks value, such as being overly self-promotional or lacking substance, may fail to engage your audience. Providing informative, educational, or actionable content is crucial for attracting and retaining the attention of your target audience.
But be aware, you don’t only wanna post educational content, you need authority-building content as well. (I explain this in the video below)
Reason 5: Ineffective CTAs
A clear and compelling call-to-action (CTA) is crucial for guiding your audience toward taking the desired action. Failing to include effective CTAs in the content may result in missed opportunities for lead generation.
Reason 6: Lack of patience and consistency
Generating leads through content strategy on LinkedIn takes time and consistent effort. Failing to be patient and consistent in implementing the strategy may result in unrealistic expectations and premature abandonment of the strategy.
Now we’ve cleared the air, it’s time to go into the solution:
PS. If you’re interested in having me create this system for you, send me a message on LinkedIn.
That's it for this week.
Hope it was helpful.
If so, don't hesitate to drop a note how this helped you to upgrade your Content Game.
Stay awesome, keep creating.
We chat next week.
Also: when you're ready, here are five ways I can help you...
- Generate more leads through LinkedIn.
Unlock the FREE 3-Day Content Conversion Challenge. Click here.
- Upgrade your content game.
Download the FREE Content Management System. Click here.
- Grow a valuable network on LinkedIn.
Get access to the 5-step strategy. Click here.
- Understand LinkedIn in less than 3 hours
Unlock the video course. Click here.
- Generate inbound leads through LinkedIn.
Message me on LinkedIn. Click here.