8 Hooks to Write Better LinkedIn Posts
Last week, I spoke about 4 format types you can (and should) use for your LinkedIn content.
This week, I’d like to address the second elephant in the room:
In this email, I’ll share two different types of LinkedIn hooks, explain why they work, and share real-life examples (for the sake of the example, I used my own profile for each example)
You might ask:
Why would I spend so much time on the first 1-3 lines of LinkedIn posts?
Why not focus most of my attention on 95% of the post?
Without a “good” hook, your post will tank.
Start seeing the hook as a “scroll-stopper”, as LinkedIn Creator Justin Welsh stated:
On the flip side, a “great” hook will be 95% of the success rate of your content.
Unfortunately, so many creators still fail to write powerful hooks.
They cut corners.
- They go for a clever hook, instead of a clear one.
- They think their hook is good enough.
- They don’t notice the formatting.
But as always, here comes the good news:
Here you've got two types of hooks, with 8 different examples and an explanation why they work.
Type 1: How-to hooks
The easiest type of hooks.
They tell people what to do, quickly and easily (most of the time).
Especially for beginners, this is a great way to help your audience solve a problem they have.
Variation 1: How to [DO X] 👇
Why it works: It’s straightforward and actionable. People love that.
Variation 2: The Number 1 mistake people make with [X] is [Y].
Why it works: It breaks a common belief that followers are crucial
Variation 3: "You've been doing X wrong. Here's why" OR "If you [DO X], you’re doing it wrong."
Why it works: Readers want to see why [the topic you highlighted] is wrong.
They also want to know how to prevent it, and do better.
Variation 4: Improve [X] with One Simple Technique:
Why it works: It’s a small action the audience can take at that moment to get the desired result.
Type 2: Statement hooks
I love these types of hooks.
They’re catchy, controversial, and easy to come up with.
There are a few reasons why these hooks works so well:
- You call out a belief many people have and you take an opposing stance.
- You challenge people’s thinking and inspire them to take action.
- You give a voice to something many people (hopefully your audience) resonate with and have a similar feeling or experience with.
Variation 1: Unpopular opinion
Variation 2: Hot take
Variation 3: Hard truth
Variation 4: Tough pill to swallow:
Alright, that’s it for this week.
In a few weeks, I’ll come back with a second edition of this LinkedIn Hook Breakdown.
Some of the types we will cover are the “Literal”-hooks and the Storytelling-hooks.
Good luck figuring out what kind of hooks that include 👀
Till then, keep creating and stay being awesome.
I appreciate you’all.
Have a blessed weekend.
Your Personal Creator Guide,
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