8 Hooks to Write Better LinkedIn Posts

Hey friend,

Last week, I spoke about 4 format types you can (and should) use for your LinkedIn content.

This week, I’d like to address the second elephant in the room:

Hooks.

In this email, I’ll share two different types of LinkedIn hooks, explain why they work, and share real-life examples (for the sake of the example, I used my own profile for each example)

You might ask:

Why would I spend so much time on the first 1-3 lines of LinkedIn posts?

Why not focus most of my attention on 95% of the post?

Well…

Without a “good” hook, your post will tank.

Start seeing the hook as a “scroll-stopper”, as LinkedIn Creator Justin Welsh stated:

On the flip side, a “great” hook will be 95% of the success rate of your content.

Unfortunately, so many creators still fail to write powerful hooks.

Why?

They cut corners.

Or…

1. They go for a clever hook, instead of a clear one.
2. They think their hook is good enough.
3. They don’t notice the formatting.

But as always, here comes the good news:

Here you've got two types of hooks, with 8 different examples and an explanation why they work.

Type 1: How-to hooks

The easiest type of hooks.

They tell people what to do, quickly and easily (most of the time).

Especially for beginners, this is a great way to help your audience solve a problem they have.

Variation 1: How to [DO X] 👇

Example:

Why it works: It’s straightforward and actionable. People love that.

Variation 2: The Number 1 mistake people make with [X] is [Y].

Example:

​
Why it works: It breaks a common belief that followers are crucial

Variation 3: "You've been doing X wrong. Here's why" OR "If you [DO X], you’re doing it wrong."

Examples:

Why it works: Readers want to see why [the topic you highlighted] is wrong.

They also want to know how to prevent it, and do better.

Variation 4: Improve [X] with One Simple Technique:

Example:

Why it works: It’s a small action the audience can take at that moment to get the desired result.

Type 2: Statement hooks

I love these types of hooks.

They’re catchy, controversial, and easy to come up with.

There are a few reasons why these hooks works so well:

• You call out a belief many people have and you take an opposing stance.
• You challenge people’s thinking and inspire them to take action.
• You give a voice to something many people (hopefully your audience) resonate with and have a similar feeling or experience with.

Variation 1: Unpopular opinion

Variation 2: Hot take

Variation 3: Hard truth

Variation 4: Tough pill to swallow:

Alright, that’s it for this week.

In a few weeks, I’ll come back with a second edition of this LinkedIn Hook Breakdown.

Some of the types we will cover are the “Literal”-hooks and the Storytelling-hooks.

Good luck figuring out what kind of hooks that include 👀

Till then, keep creating and stay being awesome.

I appreciate you’all.

Have a blessed weekend.

Much love,

Your Personal Creator Guide,

Jessie

PS.

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