9 Lessons I Learned from Writing One Email a Day for 30 Days
That's a wrap:
30 days of email completed ✅
Nearly 18,000 emails sent with an 47,1% open rate.
Not too bad, right?
Here's a 2-minute rundown of what I learned from this challenge.
Take notes and don't make the same mistakes as I did:
- Have a system
- Write for one person
- Unsubs are COOL
- Next-level connections
- Your rules apply
- Trust + Credibility
- More sales
- Consistency = easier
- Provide value
Number 1: Have a system
When I wrote a weekly email, my process went like dis:
Sit down every Saturday AM, think really hard about what I wanted to share, write and send it.
Some days it worked without a system, most days it caused frustration.
Committed to a daily email forced me into a system. (get the template here.)
This made my life much easier.
Number 2: A clear persona
Known to most writers, but even more prevalent in an email.
Know who you write to.
- One person
- One topic
- One problem
Especially in an email.
Number 3: Unsubs are cool
During these 30 days, many people unsubscribe, which I can understand.
A daily email might come across as spam.
So, to those of you who are still here, you're appreciated 💜
First, it hurts your EGO when someone chooses to unsubscribe.
It could be due to 1000 different reasons, but just know it’s OK.
But remember this:
Open- & conversion rate > numbers of subs
You’re not trying to be perfect for everyone, right?
You’re not ice cream or pizza.
Number 4: Next-level connections
From the start something cool happened:
They asked me questions (which led to the new LinkedIn product), and thanked me for helping them through a certain obstacle.
Even better, people shared their appreciation even publicly.
Number 5: Talk the way you want
If you want to swear, you can.
If you want to make weird jokes, you can.
The only risk?
People who unsubscribe.
But, that’s OK.
You’re not trying to be perfect for everyone.
Having an email list is CRUCIAL these days.
(Tomorrow, I share how to get started and how to grow your email list)
Number 6: Trust and credibility
Whatever they say about email is wrong:
It’s not dead.
It’s the best way to foster a deeper connection.
For 60 seconds, you have the undivided attention of your reader.
How different is that on social media?
Provide value and earn their time, and thus their trust.
Number 7: More sales
Ties in with #6.
More trust and the undivided attention of your attention make selling easier.
Add the fact of more touchpoints, and you have a success formula.
Not talking about hard selling EVERY day.
Simply remind the audience how you can help them.
Number 8: Consistency became easier
7X the workload, but it became easier.
Writing an email once a week = vague
Writing a daily email = more constraints
Trust me, you can thrive by adding this constraint.
And as they say:
Constraint leads to creativity.
Hell yes, it does ✅
Number 9: Value = key
An unsubscriber is just one click away.
Have one topic per email.
If you confuse, you lose.
Align the headline with the content.
Everyone hates clickbait.
End with a clear CTA.
Which action do you want your audience to take?
That’s a wrap.
I hope this was helpful.
Thanks for being here.
I appreciate every one of you.
Also: when you're ready, here are three ways I can help you...
- Get the free Content Management System.
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