In this email, I'll break down the many mistakes that most people make while networking on LinkedIn.
In fact, 90% of LinkedIn users don't know how to network properly.
Pay close attention and you spot it instantly:
They talk too much about themselves.
Besides this big one, there are other reasons why so many people struggle to build a valuable network on LinkedIn.
Good news for those of you who make an effort to learn, and get better than the herd.
In fact, it's not as hard as people make it sound.
Let's break down 7 tactics you can use to become better at networking than 90% of LinkedIn.
Tactic 1: Reframe it
I don't like the term "networking" and to be frank, I hate it and thus, suck at it.
So, what I did do?
I reframed it:
What did this do for me?
- Focused on the mutual benefit
- Allies > connections
- Less pressure
Tactic 2: Quality > quantity
Tell me, which option would you prefer..
- A network of 100 CEOs
- A network of 10,000 students and interns
Don't focus solely on growing your audience.
The quality of your network matters more.
Here's how you can do it:
- Hand-pick individuals who you genuinely want in your network.
- Invest time into them by engaging with their recent posts.
- Craft a concise connection request message using “Add Note”, mentioning one of the post you engaged with.
- When they accept, follow up as soon as possible to keep the conversation going.
Credits to Scott Jones, for sharing his strategy earlier this week.
Tactic 3: Make it easier for yourself
If you're anything like me, you need to grow confident in networking.
I did this by preparation and repetition.
First, I wrote a few messages I was comfortable sending to unknown people.
(you can find two of the example message I use here.)
Secondly, I tried them all and see what the responses were.
Finally, I put in the reps to get to the point I'm comfortable reaching out to anyone.
I even got to the point where I reached out - to me - an unknown creator with millions of YouTube subscribers asking him how he was building his brand 😂
Tactic 4: Have fun 😄
Connecting with valuable, interesting people should be fun.
It's not all serious.
Don't know how to start a conversation in an informal way?
You can my example (#4) or come up with your version of it.
Tactic 5: Don't sell at first sight
Don't be one of these people.
The easiest way to be ignored or blocked is by directly going into selling.
LinkedIn isn't an open marketplace where you can sell your products or services without building any rapport.
Tactic 6: Have manners
It's *funny* to me that there's still a fair share of people on socials who think they say whatever they want.
To people they just "met" or never met.
I can't tell you what's appropriate or not.
Just use common sense.
My rule of thumb is:"Don't say things online you won't say in real life"
Tactic 7: Don't talk about yourself
Networking isn't bragging about how *good* you think you are.
Building a valuable network is about mutual benefit.
How do the two of you get better from it?
Not just you.
If you're only out to get things, you won't be able build a sustainable and valuable network.
That's a wrap for this week.
I hope this was valuable for you.
Remember, LinkedIn is a social platform after all.
Act responsibly, human and social and you're already doing better than 90% of the users.
Allright, have a great rest of your weekend.
We chat soon.
Your Personal Creator Guide,
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