Hey friend,

Hope you’re doing well.

In today’s newsletter, I wanna share something important with you’all:

How to turn your LinkedIn Profile into the lead-generating asset you dream of.

WIthout using expensive ads or annoying engagement pods.

Here’s what a typical morning looks like for me:

1) I write my post for the day, I publish it.

2) I do my morning cardio for 45 min.

3) After training, I open my LinkedIn.

4) I look at a bunch of warm leads.

Now…

This is not something I realized overnight.

It took me 2-3 years of trial-and-error.

But…

You can implement this system in as few as 90 days.

If you’re prepared to take action.

Disclaimer:

If you’re starting from 0, it will probably take longer than 90 days. But, still much shorter than it took me :).

Here are the 3 steps.

Let’s go.

Step 1: Define your ideal client

Understanding who you speak to and what problem you solve is crucial.

In fact, picking the right person has the biggest impact on the amount of money you make.

Instead of asking yourself:

“Who do you want to help?”

You want to ask yourself a better question:

“Who can you help?”

Asking this question forces you to look at two things:

• Your own story (“Who were you 3 years ago?”
• Your track record (“What do your results tell?)

Once you have a clear picture of whom you can help, it's time to get more specific…

Again, a different question needs to be asked:

❌ Don't focus on the demographics

✅ Focus on the things in common

Why?

Especially, if you’re starting out it’s hard to define demographics.

Instead, you focus on the following two aspects:

Shared pain:

• Where are they right now?
• What have they tried without results?
• What do they dislike?

Shared characteristics:

• What do these people call themselves?
• What does their business look like?
• What's their behavior like?
• What does their offer look like?

Your ideal client can be found at the intersection of the two aspects.

Here’s an example of one of my ICPs:

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Having this clear for myself serves as a checklist when I write my content.

Step 2: Create specific content

Many people overcomplicate content strategy.

What if I told you, it could be really simple:

You want to speak to your persona, talk about their current (often painful) situation and their desired (more pleasurable situation) and help them understand how you can get them there.

Ideally, every piece of content covers all of these buckets:

Let me explain:

Each post should address your persona (remember the WHO we defined in step 1?) and ideally, you want to highlight their painful and desired situation as well.

Secondly…

You want to hint at the process and your approach to helping your client from pain → pleasure.

This could be a section-long breakdown or just one sentence.

For example:

Thirdly,

At this point, your head might be buzzing.

But, bear with me for a second…

I just explained the current, painful, and desired, pleasure situation your ideal client would find themselves in.

I’d like want to expand on that:

You want to create content that addresses the different emotions your audience experiences:

..Highlight their fears.

..Handles their objections.

..Removes their obstacles.

..Taps into their frustrations.

..Speaks about their desires.

(not all that once, but you get the point, right?)

Every once in a while, I create the following overview for myself:

Again, having this clear helps me hone in my content and as a result, attract more opportunities.

(Wanna see this happening in real-time, by some of my favorite LinkedIn Creators? Click here.)

Step 3: Network strategically

By now, you know that interacting with relevant accounts is crucial to building an engaged and warm audience.

Resulting in generating those juicy DMs in your inbox.

I see a lot of talk about finding your ICP, short for Ideal Client Profile.

Which is great, but, they leave out a crucial element.

That’s why I want to introduce a better concept:

ICA, short for Ideal Client Audience:

• Peers and competitors
• Ideal clients and prospects
• Industry leaders and influencers

Depending on the phase you’re in (audience-building, authority-building, or lead-generating) you adjust the weight of each group of you engage with.

For example:

• 20% of your engagement efforts are with Peers and Competitors.
• 30% of your engagement efforts are with Ideal clients and prospects.
• 50% of your engagement efforts are with Industry leaders and influencers.

I found that using a simple spreadsheet works best as it allows you to skip the distraction of the LinkedIn feed and straight to the content of the creators.

• Make a copy of this spreadsheet on your own Drive.
• Fill your shortlist with 15-20 names.
• Suggestion: pick a fixed moment during the day you engage – this helps with consistency.

At this point, you might say:

“Well Jessie, my audience doesn’t post (that much)...”

Here’s what you can do instead.

I learned this trick from lead-gen wizard Niall Ratcliffe:

Allright friends, that's it for this week.

Chat next time.

Much love,

Jessie

Also: when you're ready, here are five ways I can help you...

1. Generate more leads through LinkedIn.
   ​Unlock the FREE 3-Day Content Conversion Challenge. Click here.​
2. Upgrade your content game.
   ​Download the FREE Content Management System. Click here.​
3. Grow a valuable network on LinkedIn.
   ​Get access to the 5-step strategy. Click here.
4. Understand LinkedIn in less than 3 hours
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5. Generate inbound leads through LinkedIn.
   ​Message me on LinkedIn. Click here.