3 min read

One topic. Three subtopics. Five formats.

You want to find a 1,000 ways to speak about one topic.
One topic. Three subtopics. Five formats.

Hey friend,

Hope you're doing well.

The majority of LinkedIn Creators think they can’t speak about one topic all the time.

They assume that their audience sees every piece of content they put out, so they try out a different topic every way. It’s clear: Their content is all over the place. Even worse, their audience has no clue what their brand is about, and as a result, they tune out.

Here’s how you can spot a DLC (“Distracted LinkedIn Creator”)

  • Their headline says something else each week.
  • Their content format is different every time.
  • They stop posting (hard to spot).

Thinking your audience sees everything you put out, is a fallacy.

Think about your own situation:

Do you consume each piece of content your favorite creator puts out?

No, right?

You’ve got a life to live, and instead of anxiously waiting for your favorite creator decide to press play.

I know I don’t wait for the notifications on LinkedIn to go off, drop everything I’m doing, and force myself to engage with their content.

Stop seeing yourself as the most important person in the lives of your audience is an eye-opener.

Trust me there.

Knowing this gives us a big advantage over those who don’t understand this.

You can speak about a few topics without being boring.

You want to find 1,000 ways to speak about one topic.

Approaching your content strategy this way is a game changer.

Here's why:

  1. It gives you clarity and focus.
  2. It’s easy to create content. Constantly.
  3. Your audience knows what to expect from you.

Again, trust me, your content life becomes much easier when you embrace this strategy.

Okay, I hear you....

You want the juice on how to do this, right?

One topic. Three subtopics. Five formats.

The key here is that you define the ONE big problem you want to solve with your brand.

Let’s say, it’s helping married entrepreneurs build financial wealth, whilst taking of their family.

Pretty vague, but it gives a great direction where you go.


Onto the next step.

To dissect this problem, you want to define 3 subtopics to create content about:

  1. How to invest in the S&P500
  2. How to create a healthy work-life balance
  3. Pricing strategies to increase your rates (thus work less)

On the surface these subtopics might look very different, if you look at the big problem you solve, it starts to make sense.

By speaking about these subtopics, you help your audience solve the big problem.

Or, you position yourself as the expert to help them solve the problem. I wrote about this process more in detail here.

Finally, you want to speak about your subtopics in a few different ways.

Picking the right format for your post can mean the difference between a successful post or a “failure”.

Some of the formats that work well on LinkedIn are the bullet point, listicle or a personal story.

I share most of the formats I use here (module 5).

You don’t want to be afraid to repeat yourself.

The LinkedIn Creators that can keep finding ways to talk about one topic in many different ways will thrive.

They know what their brand is about, their audience fully understands it and they know what to expect.

So, pick your one big problem, define the 3 subtopics and pick 5 formats you can stick with.

If you need help with one of these parts, I might be able to help you out here.

Also: when you're ready, here are four ways I can help you...

  1. Get the FREE Content Management System.
    More clarity, more focus, and better performing content. Click here.
  2. Find high-quality connections to grow a valuable network on LinkedIn.
    Get access to the 5-step strategy. Click here.
  3. Unlock the LinkedIn Growth System.
    Transform your LinkedIn Profile into a Lead Generator. Click here.
  4. Hire me for your copywriting and brand strategy.
    Give your brand the voice it deserves. Click here.