“The 7-Hour Rule” Changed the Way How I Generate Leads Through LinkedIn.

Read time: 2 minutes and 44 seconds

Hey friend,

In this article, you will learn about a marketing concept that recently came to my attention and changed the way how I generate leads through LinkedIn.

I’m talking about “The 7-Hour Rule.”

“The 7-Hour Rule” is a known marketing concept that teaches us that it takes - on average - 7 hours to make a big decision.

If you want to buy a new car, you spend around 7 hours on the decision before you’re able and feel comfortable pulling the trigger.

Those 7 hours include your trip to the dealership and talking to the dealer, taking the car for a test ride, and repeating this process a few times at different shops.

Those 7 hours also include doing online research, thinking about it while drinking your coffee, imagining yourself sitting in the car, talking to your spouse about it, and so on.

Those 7 hours don’t happen all on the same day, they spread out over weeks and perhaps even months.

The good news is that we got a powerful tool at our disposal to compress these 7 hours into the shortest time possible:

Content.

As creators, we’re in an excellent position to lead our audience from discovering our work to purchasing a product or service we offer.

This process happens in 3 stages:

1. Awareness
2. Evaluation
3. Conversion

Let’s break down each stage:

Stage 1: Awareness

The goal of this stage is to make the audience aware that you and your product/service exist.

You do this by sharing content.

This content focuses on educating your audience.

As content creators, this mostly happens through social posts.

Another option is through eBooks, webpages, or podcasts.

Application:

The best way to do this is by regular social posts on LinkedIn. Simple as that.

To write problem-solving content, I’d suggest checking out this article.

Stage 2: Evaluation

The goal of this stage is to help your audience determine whether they need your product.

You’re also attempting to build trust with your consumer in the evaluation stage.

No one buys from or does business with a company they don’t trust, so look for ways to build that relationship.

Consumers are looking for content that demonstrates why they should choose your product or service:

• Case studies
• Templates/frameworks
• Webinars
• Discovery or assessment calls

*The benefit of these content pieces is that they allow you to collect email subscribers as part of the opt-in.

Application:

Social engagement is great, but you want to invite your audience to spend more time with you.

Here’s how I approach this process:

1. I invite my audience to sign up for the email list of The Creator Academy (you made it here)
2. While I do this, I also invite my audience to the blog section of The Creator Academy where they can lose themselves in the many blog articles I've published.
3. I guide my audience to the paid section of The Creator Academy to find even more resources to empower them on their creative journey.

All these steps are meant to feed my audience the most relevant content to move them “down” the funnel in the shortest time possible.

Stage 3: Conversion

The goal of this stage is to move your audience from “wanting” to actually “having” your product or service.

The conversion often takes place during a sales call or on a product or landing page.

The better you're at at the first stages, the easier the conversion.

Selling is easy if you're speaking to the right people at the right time with the right offer.

Application:

Two of my favorite ways (that work for you while you’re asleep):

1. Set up your LinkedIn Profile like a landing page. (full breakdown)

2. Have your product store (full breakdown coming soon)

Selling your products or services online is hard enough.

That's why you don't want to drag this process on for too long (unnecessary).

You need to build a lot of trust.

That trust is built by showcasing expertise and repetition.

Not just once, but many times as possible to hit those 7 hours.

As I shared in this email, you want to compress those 7 hours in the shortest timespan possible to gain the best results as a digital creator.

That's it for this week.

I hope you found this valuable.

As always, if there's anything I can help you with, don't hesitate to reach out or check one of the resources below.

Much love.

Your Personal Creator Guide,

Jessie

Also: when you're ready, here are four ways I can help you...

1. Get the FREE Content Management System.
   ​More clarity, more focus, and better performing content. Click here.​
2. Find high-quality connections to grow a valuable network on LinkedIn.
   ​Get access to the 5-step strategy. Click here.
3. Unlock the LinkedIn Growth System.
   ​Transform your LinkedIn Profile into a Lead Generator. Click here.​
4. Hire me for your copywriting and brand strategy.
   ​Give your brand the voice it deserves. Click here.