The 7 Pillars of a Powerful Personal Brand

📖 Read time: 3,5 minutes


Personal brands can be 10X more powerful than company brands.

In our hyper-competitive digital world, a personal brand is your best differentiator:

You can connect with them.

You can talk to them.

They’re real.

If you follow these 7 steps, you’re able to transform your personal brand into a lead-generating asset.

Let's dive in.

Pillar 1: Authenticity

"Nobody beats you at being you".

While that's true, it's hard to understand and implement this concept at the start.

What does authenticity mean?You're true to your own personality, values, and spirit, regardless of the pressure that you're under to act otherwise.You're honest with yourself and with others, and you take responsibility for your mistakes.

Let's make this shorter:

You're able to speak YOUR truth.

A powerful personal brand is built when you care less about what you think the world wants to hear from you.

And, start speaking the words you want to speak.

How to start with this:

  • Give the advice you needed to hear 6 months ago.

Pillar 2: Consistency

The internet is the only place where you can go from $40k to $400k in one year.

Which other career path offers us this opportunity?

Not many.

12 months of dedicated effort is manageable.

Yet, the aspiring creator-community is spoiled:

They put in mediocre work for 4 weeks, perhaps stretch it to 6 weeks at maximum and accept the world to fall at their feet.

Disappointed and hating the game, they give up.

But, every creator that managed to get successful knows the secret:

Consistency.

How to start with this:

  • Pick one platform and one format you can stick with.
  • Commit to one post, one comment, and one DM every day.
  • Complete 30 days in a row and keep increasing your output.

Pillar 3: Your unique story matters.

"Your mess is your message."

Life ain't always easy.

Everyone goes through his or her struggles.

In fact, at times, it's hard.

But, where does complaining and acting like the victim gets you?

Not far.

The earlier you realize that the world isn't "fair", you can improve your circumstances for the better.

If you can read this, you have the means (e.g. an Internet connection, a device, and the ability to read) to work towards a better future for yourself and those around you.

How to start with this:

  • Give the advice you needed to hear 6 months ago. (Yes, again)

Pillar 4: Expertise

The goal of your personal brand:

✅ Show your audience how you can help them

It isn’t about:

❌ Ask people to buy your products, all the time

❌ Talk about how good you think you are

❌ Publishing only, no engagement

The best way to build your personal brand is by asking yourself:

"What’s the problem you’d like to solve with your brand?"

How to start with this:

  • Ask yourself the following questions:
  • What do friends/family/coworkers ask you for advice?
  • What do those around you thank you for?
  • What are things that cause you pain?
  • What makes you feel fulfilled or serving a purpose?

Pillar 5: Visibility

Your personal brand is more than copywriting.

Your brand consists of MANY different things, too much to discuss everything in this email.

You can't just slap a logo or color on a brand and expect it to work.

Great branding is all about influencing is the subconscious mind of your audience.

I built this by showing up consistent with my content and branded assets.

Disclaimer:

Does that mean that everyone should pick a color?

I don’t think so.

There's no right or wrong:

Creators with many colors get successful, and creators with no colors at all.

Up to you.

How to start with this:

  • Experiment.
  • If you struggle to define what the core of your personal brand, I can help. Click here.

Pillar 6: Value proposition

Your personal brand communicates the clearest benefit that your audience receives by giving you their attention.

Your audience follows you for a reason.

Similar to number 4, it's about fulfilling a need or desire your audience has.

  1. You can entertain them.
  2. You can educate them.
  3. You can motivate them.
  4. You can empathize with them.

The more of these 4 elements you can add to your brand, the stickier your brand becomes.

How to start with this:

  • Define the angle you want to take with your content and brand

Pillar 7: Connections

Finally, your personal brand is as strong as the connections you have with other creators.

“If you want to go fast, go alone, if you want to go far, go together.”

Your online network determines your level of success on platforms like LinkedIn and Twitter, and largely in your business.

The bigger and stronger your online network is, the more likely you are to be successful in whatever endeavor you choose.

Unfortunately, 95% of people that attempt to build relationships online are focused only on themselves.

Don’t be one of them.

Relationships aren’t about what you need. They must be mutually beneficial.

The biggest creators are at that stage because they do many things extremely well, including collaborating with each other.

How to start with this:

  • Reach out to like-minded creator and work on the relationship.
  • If you want to know how to network better than 99% of LinkedIn, this is for you.

Your personal brand is the reputation you have with your online audience.

Treat it wisely, like a job for an extended period of time and you'll never run out of opportunities again.