📖 Read time: 2 minutes and 29 seconds
In this email, I'm going to share a principle that can revolutionize the way how you look at audience-building.
This principle is the compounding effect of audience-building.
After learning about this principle, growing your audience becomes easier, more fun, and more profitable.
Instead of trying things that won't work, or stopping before you experience results, you're able to push through.
Where other creators stop and quit, you become successful.
Isn't that what every creator wants?
Unfortunately, so many creators fall short in reaching their goals.
They expect unrealistic results within an unrealistic timeframe.
There are a few reasons why these creators struggle to make actionable progress:
- They hop from opportunity to opportunity
- They chase the minor wins and lose their shot on the 10X gains.
- They heavily underestimate the volume it takes to get their desired results
Knowing this, allows us to do better. Much better.
Working with the compounding principle of audience-building is a game-changer.
Let's unpack this principle, step by step:
The more you do, the better you get at it.
While it's one of the most obvious things to say, it's often so overlooked.
Perhaps because it sounds so easy, that's it's often neglected.
The more content you create, the better you get at it.
The better you get it, the more you do it, because you like it (because you're better at it)
The longer you do it, the more of what you did, compounds on itself:
As you get better, your content becomes better.
You see where I'm going with this, right?
You create more AND better stuff.
Let me introduce an equation:
Volume X Skill X Time = Success
That brings us to the second element of this principle ↓↓
Quantity leads to quality
Early-stage creators often freak out about the skill they don't have.
In their attempt to create content to build their brand, they try to make it perfect.
They never take action, because "perfect" doesn't exist.
In the beginning, you need to do a lot more to get the ball rolling.
You need to use volume to make up for the lack of skill.
Because, no matter what you try, you can't impact time.
So, 100% of your focus should go to maximizing your volume.
This allows you to learn the skills, and lets you start the compounding process to get the outcome you desire.
Let me ask you this:
What would happen to your brand if you create 10X more content?
How much faster would you get the results you're looking for?
A lack of skill isn't holding you back, a lack in volume is.
Output ≠ Outcome
Don't get all bogged up: there's light at the end of the tunnel.
Since the Internet is driven by power laws, you can get outsized results by increasing your output "marginally".
Let's call this "The Multiplicative Effect":
Imagine going from posting once a week to once a day.
7X more content can lead to 40X the result.
The more you create, the more each of those other pieces "fed" one another.
What do I mean by that?
- You attract higher-quality inbound leads.
- Your content becomes more valuable as you gain authority.
- "Bigger" creators want to collaborate & be affiliated with your content.
Compounding on a long enough time horizon creates outsized results.
And ultimately, why do you want to be a creator?
Probably because you want to become better, right?
Listen to this:
“Your work works more on you, than you work on it.The thing we’re developing is our character.That’s the ultimate prize we get at the end of the race.”
- Creators HEAVILY understand the volume required to grow an audience.
- Don't sacrifice the long-term 10X gains by pursuing the small gains.
- By hopping from opportunity to opportunity you lose momentum.
- Getting the success you aim for, starts with doing - you need volume.
- Learn to take imperfect action.
That's a wrap.
I hope you found this valuable in your quest of becoming a better creator.
The time to build an independent future is now.
If not now, when?
Comment to this email if there's anything brand-related I can help you with.
Your Personal Creator Guide,
Also: when you're ready, here are three ways I can help you...
- Get the free Content Management System.
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