4 min read

The Process I Use to Go from Idea to a Published Post

In this article, I show you my entire content creation process. How I go from having an idea to preparing the idea, to the actual writing process, and all the way to publishing the post.
The Process I Use to Go from Idea to a Published Post

Hey friend,

In this email, I share the process I follow to go from an idea to a published LinkedIn post.

Content creation can be a meticulous process if you don’t know where to start.

Optimizing your content creation process can have a huge impact:

You save time creating content, and you’re able to create better content.

A true win-win.

Unfortunately, so many creators skip setting up the right process.


  • don’t understand which steps are involved.
  • are too impatient to share their ideas.
  • don't see the importance.

Having the right systems in place can mean the difference between a mediocre and a successful creator.

Finally, there’s light at the end of the tunnel:

I show you my entire content creation process.

How I go from having an idea to preparing the idea, to the actual writing process, and all the way to publishing the post.

Buckle up and make sure to take notes:

Step 1: Idea capture

Trust me, in the last 2.5 years of content creation, I tried many different ways:

Fancy apps, voice notes, or just simple paper.

Ended up using Notion and Apple Notes.

I jot down an idea in my CMS. (download the template I use here for free).

And, I put it in Idea phase.

Or, when I don’t have an internet connection, I use Apple Notes.

It's better I won't share a screenshot of those notes, as that's a mess and only I can unruffle that gibberish.

But, that's not the point.

The fanciness doesn’t matter.

Just capture the damn idea when it comes up.

Step 2: Idea nurturing

I learned the hard way that only having an idea isn't enough.

The idea needs to be tested, validated, dissected, and structured.

Here's what my idea nurturing process looks like:

Every other day, I work through Notion and I make sure the ideas for the next 1-2 days are ready to write:

  1. I check if an idea is “strong” enough ("Can I think of enough things to write about?")
  2. I decide on the angle of the post
  3. I define the goal of the post.
  4. I pick a format
  5. I ideate different variations of the hook
  6. I choose a CTA (what’s the #1 action I want my audience to take)

Once an idea is prepped, I put the status on To write.

Step 3: Content creation

Hey, finally, the actual creation process.

Every morning, I sit down to write.

And, I’ve to be honest here:

My creative process regards the actual writing can be messy.

Heck, isn't that how a creative process is supposed to be?

But, here's my biggest takeaway:

The better my ideas are prepared and nurtured, the easier the writing process is.

Here are the 3 best practices to make my writing time the most effective as possible:

  1. I use the Pomodoro Technique
  2. I work in a full browser
  3. Coffee.

Step 4: Review phase

Once the post is written, I put it in To Review.

And, I leave it for the day.

Here's why:

In most cases, I review my posts the morning of the posting.


If I know I'm busy, I prep them in advance.

Smart cookie, hey?

(Good preparation is the key to being a consistent content creator.)

Once the post is reviewed, I put the status on Done (to be manually published later) or I schedule it/

Step 5: Publish

Here's how I currently approach the publishing part:

Every morning, I publish my AM post manually (combined with the engagement slot).

After that, I schedule my PM post - using the native LinkedIn feature.

Did you expect rocket science?

Fancy automation, crazy workflows, or advanced techniques?

Nothing at all.

The process can be simple, it's just a matter of breaking it down into the right steps.

Can it be done better?

For sure.

But, trust me, I come from far...

If you realize that the first 15 months of my creator's journey, I didn’t plan, manage or structure content.

Everything was done on the go and only fueled by inspiration.

Definitely not sustainable, and I'm certain this has limited my growth,.

Don’t be silly.

You don’t want to rely on inspiration and motivation all the time.

If you’re serious about growing your brand through content, you should treat it as a business.

Alright, that's it for this week.

Hope you found this helpful.

As always, don't hesitate to reach out.

Much love,

Your Personal Creator Guide,


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