The Secret to Creating Irresistible Offers That Almost Sell Themselves.
Hope you’re doing well.
Today, I wanna talk about something very cool:
As a coach, consultant, or service provider, one of the most important things you can do to grow your business is to create offers that your ideal clients find irresistible.
An irresistible offer is one that is so compelling, your ideal clients can't help but say "yes" to it.
Creating this irresistible offer is a very iterative process.
And, yes – at times, it very much sucks.
I don’t expect you to have it solved at the first attempt or that this newsletter gives you a waterproof A-Z plan, but I do know it will get you on the right path.
Let’s dive in….
1) Focus on the transformation
Your offer should be focused on the transformation your ideal clients want to achieve, not just the features of your service.
- What does their life look like RIGHT NOW?
- What does their life look like AFTER working with you?
- What is the outcome they are seeking?
- How will they feel when they achieve it?
When you can tap into the emotions and desires of your ideal clients, you'll be able to create an offer that truly resonates with them.
Listing out these emotions will not only make your offer better but also improve your content big time.
I wrote about that here.
2) Make it specific
The more specific your offer is, the more compelling it will be.
For example, instead of offering "business coaching," offer "a 90-day program to double your revenue."
This gives your ideal clients a clear idea of what they can expect and makes it easier for them to say "yes."
3) Talk in outcomes - not in features
No one wants to buy a gym membership.
People want to buy a fit body, a transformation.
The same principle applies to your service offer:
No one wants to buy coaching.
They want to buy the result.
4) Mix in the right value
To make your offer even more irresistible, consider adding value in the form of bonuses, additional resources, or personalized attention.
This can make your offer stand out from the competition and give your ideal clients even more reason to say "yes."
And yes, I know, value is a vague term thrown around a lot.
How do you make something more valuable?
Use the Value Equation of Alex Hormozi:
5) Show track record and client results
To make your offer more believable, it's important to provide social proof that your services have worked for others in the past.
This could be in the form of case studies, testimonials, or statistics on the results you've achieved for your clients.
By showing that your services have delivered tangible results for others, you can build trust with your ideal clients and increase the likelihood that they'll say "yes" to your offer.
6) Create urgency and scarcity
Finally, to encourage your ideal clients to take action, create a sense of urgency and scarcity around your offer.
This could be in the form of a limited-time discount, a limited number of spots available, or a deadline for taking advantage of the offer.
By creating urgency and scarcity, you can motivate your ideal clients to take action and sign up for your offer right away.
There's a difference between urgency and scarcity.
Urgency is a function of time:
Scarcity is a function of availability:
To make an irresistible offer your ideal clients can't help but say "yes" to it, you wanna do the following things:
- Focus on the transformation
- Make it specific
- Talk in outcomes, not in features
- Mix in the right value
- Show track record and client results
- Create urgency and scarcity
That’s it for this week.
Get started with optimizing your offer.
And, if you’re ready to validate it, use these templates.
Have a great weekend.
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