📖 Read time: 2 minutes and 28 seconds
In this email, I want to breakdown one of the most pressing questions content creators ask themselves:"How do I create content that attracts my ideal audience?"
More advanced creators tell you "Just create content and your ideal audience will come."
Sure, that sounds obvious.
Easier said than done.
The right content should do two things:
- Help your audience solve their problem
- Position you as the expert to help them
At first sight, they look the same, but there's a not-so-subtle difference.
Let's unpack them.
Approach 1: Solve the problem of your audience
That's why I do with The Creator Academy.
I create the content I wish I had earlier in my journey:
How to create a video course, how to grow an engaged audience, how to launch a lead generator, just to give some examples.
If you've been following my content for a while you've seen these topics come by.
Even the content that's inside my paid products is shared for free.
Why should I do that?
It's part of the strategy.
It helps my audience solve their problem (in my case, growing and monetizing an online audience).
Still, why do I share everything?
To build trust.
I'm a big fan of giving away as much as possible, mostly for free.
This builds an insane amount of trust, goodwill and credibility with my audience.
At this point, you might think:"But Jessie, if I give away everything for free, they won't need me or buy anything from me".
That, my friend, is a scarcity mindset.
Trust me, thinking that way won't get you far.
And this strategy is what most creators you look up to do.
Here's why this works:
People don't pay for information, they pay for organization and application.
I'd argue that everything you want to learn can be found online for free.
But, do you have the time and patience to search for it, categorize it and study it?
Would you rather pay a few bucks to have it all curated? (e.g. online courses or books)
You're using money to buy back your time.
At this point, you might ask:"Which kind of content is suited for this approach?"
Do-it-yourself and done-with-you content:
- Show your "Behind-The-Scenes"
- "Here's how I did X"
- "How-to" (important: make sure you have experience in the subject you teach)
That leads us to the second approach.
Approach 2: Position you as the expert
Some problems aren't simply fixed with products.
Mainly, because they need a tailor-made, done-for-you approach, as in most services happens.
To make your audience aware you might be the person to help them solve their audience, you have to be present.
But, you can't be everywhere all the time to showcase your skills, right?
In that situation, you'll need your content to act as a digital representation of you.
Content is one of the best ways to do this:
- Build trust by sharing results you achieved for other clients.
- Earn credibility by delivering on the promises you make to your audience.
- Gain authority with your audience by showcasing how you solved relevant problems.
To position yourself as the expert you are, you want to focus on do-with-you and done-for-you content:
- "Here's a result I booked for XX"
- "Here's how we solved problem XX"
- A case study
This second approach is a better approach to creating content that attracts your ideal audience.
It only comes at a steep price:
It's often very hard to define and clearly communicate your expertise.
That's where I step in:
In fact, that's exactly what I did to help Mario build his brand.
If that sounds interesting to you, reply to this email and we can have a chat.
Well friends, that's a wrap for this week.
I hope you enjoyed it.
If so, please share it with a friend so this content can help more people.
As always, I appreciate you'all.
Thanks for reading.
Your Personal Creator Guide,